Creating Exceptional Digital Solutions
With more than a decade of experience in UX/UI Design and Digital Marketing I help travel and hospitality brands connect with audiences and achieve results that go beyond expectations.
Hospitality, tourism, and experiences.
digital & traditional art
UX/UI
design
MARKETING
paid & organic
PROJECT
ILLUSTRATION
management
Showcasing Real Results. Real Impact.Each project reflects the balance of strategy, design, and performance that drives results. From concept to execution, every detail is guided by data, creativity, and purpose to deliver meaningful outcomes for clients and their audiences. View top case studies:
Jeeves Rentals
Marketing StrategistConducts a comprehensive marketing audit, uncovers new market opportunities, and drives a rebrand and website redesign to support innovative growth strategies.
Brand & Website Redesign | Marketing Strategy
Innisfree Hotels
Email Marketing Specialist
Manages digital production and email marketing campaigns for a portfolio of 25+ luxury resort hotels, including brands like Hilton, IHG, and Marriott.
Hospitality & Tourism Marketing
Magical Experiences App
(MOCK) UX/UI App Design
A personal app project for Disney Annual Passholders to solve common challenges and offer shortcuts to common features not conveniently available.
Tourism & Experiences App
Coming SOon!
Summary of Achievements
Showcasing a Variety of Successes in Projects
My approach blends data sources, user insights, design, and sales strategy to deliver results that consistently outperform industry benchmarks. This methodology ensures that visuals are not only compelling but also strategically aligned, campaigns are data-informed, and solutions generate a lasting impact across both digital and physical touchpoints.
Skilled at translating data and insights into creative solutions that strengthen brand presence, expand audiences, and maximize ROI. 10+ years of experience equips me in leveraging cross-channel strategies to deliver measurable results.
Delivered strong digital performance across a large portfolio of vacation rental properties, achieving 30–40% email open rates, up to 24% click-through rates, and $0.35–$0.50 cost per result on ads. 46% increase in website click-through rates and measurable improvements in user engagement through data-driven design and targeted marketing.
Led a cross-functional team to create a fintech lending web application with Pay2Aid, improving user experience and saving substantial costs of more than $100,000.
Secured a significant $150,000 contract with the New York health system through strategic design enhancements and lead generation tactics at Encore Consulting Group.
Research & Strategy
Research drives informed design and marketing decisions. By employing a variety of methods, including surveys, A/B testing, heatmaps, and analytics, insights are gathered to understand user behavior, identify pain points, and validate design that impacts choices. These findings directly inform strategies that enhance engagement, boost conversions, and improve overall user satisfaction.
Market & Audience Research - Using market and audience research to understand user needs, behaviors, and market opportunities, guiding informed, user-centered design decisions.
Keyword & SEO Research - Keyword and SEO research inform my understanding of user intent and search behavior, guiding the design of discoverable, relevant, and user-centered experiences.
Market & Competitor Research - I use market and competitor research to understand market standards, user expectations, to identify gaps, and strategically design user experiences.
Insights from user behavior, market trends, and SEO research prepare every project to drive engagement, conversions, and boost overall brand impact. If you’re looking to optimize user experiences and achieve measurable results, let’s connect and discuss how I can help bring your vision to life.
Process Mapping - Innisfree Hotels
Advertising Campaign Funnels - Jeeves Florida Rentals
Whether you need a complete overhaul of your marketing strategy, website & app design, or specialized services, I’m here to help bring your vision to life.
Skills & Experience
Digital Marketing
Executes performance-driven marketing across organic and paid campaigns, social media, content channels, email marketing, automation, and consistently achieves results above industry standards.
- Effectively utilizes tools like Google Analytics, Google Ads, Google Tag Manager, Meta Ads Manager, Facebook Business Suite, Hootsuite, Brevo, SEMrush, Hotjar, & more.
- Experienced with CRMs like Hubspot, Airtable, Asana, ClickUp, MailChimp, and more.
Start a Project
Are you interested in collaborating or learning more about my work? Let’s create something amazing together. Get in touch today!
Have a question? Just ask!
Websites & Web Design
Builds fast, functional, and visually cohesive websites that combine design, usability, and business goals while strategically optimizing for user experience and SEO-driven marketing performance.
- Experienced working with WordPress, Squarespace, Wix, Drag-n-Drop builders, and custom systems.
- Certified in HTML and CSS for website.
- Creates high-converting landing pages and full sales funnels.
UX/UI Design
Designs intuitive digital experiences that engage users, developing wireframes and interactive prototypes with layouts, interactions, and flows informed by real behavior and data rather than aesthetics alone.
- Proficient with tools like Figma, Adobe XD, and Sketch, and familiar with user research, responsive design, and design systems.
- Comfortable with wireframing, prototyping, and running usability tests to validate ideas.
Illustration & Storytelling
Specializes in traditional art and digital illustration, guiding projects from initial storyboarding and drafting through final production. Combines strong visual storytelling with refined artistic technique to bring narratives to life across diverse creative mediums.
- Applies core principles of design and storytelling, including composition, color theory, storyboarding, and visual narrative.
- Proficient in digital tools including Adobe Illustrator, Photoshop, Canva, MediBang, and other industry-standard software.
Project Management
Expertise in guiding projects from concept to delivery using methodologies like Scrum, Waterfall, Kanban, and structured sprints to maintain steady progress and meet deadlines.
- Skilled in team management, streamlining workflows, and coordinating cross-functional groups to hit deadlines and enhance results.
- Drives projects from concept to delivery using a variety of methodologies, assessing risk, allocating budgets, and ensuring consistent progress and timely results.
Creating Exceptional Digital Solutions
10+ years of professional experience in UX/UI design, digital marketing, and project management.
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