Corporate Hidden Gem
Case Study
Medical Corporate Consulting | 2020
Under the founder, I worked with a small team in developing corporate consulting programs and courses intended to develop reliable, accountable processes for developing new initiatives within medical organizations.
These included measuring success, focusing on business cases for diagnostic and treatment services, decision support on vendor partnerships, population health forecasting, and patient-focused analytics training.
Helping Innovative Patient Care Organizations Secure Long-Term Stability & Growth
Introduction of My Role
Bringing my UX/UI and Project Management skills to the table, I was instrumental in shaping the project's process, scope, and outputs. From utilizing my Agile abilities to develop high-value programs quickly, to designing the UI for webpages, proposals, informative documents, and the courses themselves, I was directly involved with the project from top to bottom.
Overview of Scrum Methodologies
I followed Scrum and Agile methodologies throughout the development of the company and it's offerings by conducting 2-3 weeklong sprints for each of the company's programs and courses.
Each sprint included planning and building phases, as well as the testing and deployment to test descision makers. By the end, we had 2 viable programs and 4 courses that could run concurrently, with the applied feedback of potential clients.
Providing Medical Analytics During COVID
This project took place during COVID, in part as a response to the organizational challenges that developed during the crisis, but also due to the radical implementation of telehealth across many major players in the medical services industry.
The necessity for dynamic medical analytics during the crisis propelled the drive for our team to create implementable programs based on iterative processes, shaped to each organization's particular needs.
Summary of Project Stakeholders
Aside from myself, the primary stakeholders were the Product Owner and a Digital Marketing & Client Acquisition Specialist.
Our lead trainer and founder, Kian Xie, has a strong background as a healthcare innovation strategist. He holds a Master's degree in Mathematical Studies from Rhode Island College, with specializations in statistical methods and numerical data analysis, along with multiple certifications in marketing analytics and customer value optimization.
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Research, Statistical Analysis, and Background
My role included identifying key points and outlining various aspects of the client's business in order to develop the business identity. Click on the samples below for a glimpse of this work:
These documents not only demonstrate my expertise in business development but also serve as a testament to the dedication and passion I bring to every client partnership.
Also designed and contributed to other areas of the business's success, such as digital marketing plans, ad copy, onboarding processes, and client acquisition strategies. View examples below:
These elements represent the holistic approach I take in helping businesses thrive and connect with their audience effectively.
Content development involved creating engaging and informative materials such as webinars and courses, from conceptualizing topics to crafting compelling presentations:
- Healthcare Innovation
- 9 Essential Metrics of Patient Care
- Accurately Forecasting Volume & Revenue for Clinical Services
These examples showcase my ability to contribute to projects that require the breakdown of complex data and concepts.
Content Development
More Examples
It was necessary to consider the patient journey when we were developing Corporate Hidden Gem's offerings. Establishing ourselves as subject-matter experts right from the first glance was important to our clients and partners. I applied several methods for creating a user experience that improved the quality of a patient's care and the practitioner's profitability through improving satisfaction overall.
You can view more supporting documents and examples below:
Business Development
Creating Short Courses to Full Training Programs
We created innovative patient care focused courses and full 12-week programs that offered secure long-term stability and growth for individual healthcare organizations.
The pandemic was a time for innovative redevelopment across the healthcare sectors and these programs were mathematically proven to have organization-wide benefits from providers to patients.
A summary of these courses and programs are as follows:
- Accountability Audit
- Resource Allocation Metrics
- Data Analytics for Clinical Success
- The Business Case for Patient Care
- Building Your Innovation Pipeline
- Diversity & Inclusion for Equitable Innovation
Click above to view a summary of the training programs developed for Corporate Hidden Gem.
Click on the images to view full training documents.
The Company Website
First and foremost we needed a main website for the company. I designed it in a way that was captivating and informative to corporate decision makers in the medical industry. Clean, sleek, and to the point.
Designing Digital B2B Experiences
We had a landing page for each course and program. While essential to our marketing strategy, it was also crucial to have a landing spot for each offering that also allowed us to collect analytical data in order to make continued improvements.
These websites were developed based on research and user testing exercises.
Multiple Landing Pages
Curious for more? Click the buttons to explore more examples!
Explore further examples of my portfolio by clicking the button below or navigating through additional pages showcasing my work. Whether you're seeking inspiration or evaluating my capabilities, delve into my portfolio to see a comprehensive display of my expertise and creativity across various projects. Dive deeper to witness how I can bring your vision to life.
From About Us & Training Topics to client proposals, document designing was very important.
Whether a course or a multi-week program, training materials were created for all.
Click on any of the above to view the full documents.
Infographics were used for sharing concepts and other important information like timelines.
Documents & PDFs
Infographics
Training Materials
Advertising Materials
Outreach and marketing efforts required the creation of various digital assets for advertisements.
Get In Touch To See If I Am Available For Hire!
Over a 10+ year journey as a UX/UI Designer, I've cultivated expertise in crafting compelling information layouts, designing intuitive websites and funnel systems, creating impactful proposals and presentations, and developing digital products with custom designs aimed at converting visitors through engaging and powerful experiences.
Download my resume below or fill out the form to get in touch regarding your project or opportunity.
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