Building Brands Through Smart, Data-Driven Marketing
SEM & SEO
Ads & Analytics
Email Marketing
Social Outreach
Digital marketing connects strategy, creativity, and analytics to build awareness, inspire engagement, and drive measurable growth. With expertise across every stage of the digital journey, from campaign planning and content creation to performance optimization, marketing initiatives are designed to meet business goals.
Where Strategy Meets Creativity and Performance
Audience, Market & Competitor Research
Conducts in-depth audience, market, and competitor analysis to uncover opportunities and guide strategy. Research informs messaging, targeting, and creative direction, ensuring that campaigns align with audience needs, market trends, and business objectives.
SEO & On-Page Optimization
Enhances website visibility and performance through comprehensive SEO and on-page optimization strategies. Focus areas include keyword research, content structure, metadata, internal linking, and technical health — all designed to improve search rankings, user experience, and overall site authority.
Multi-Channel Sales Funnels
Builds multi-channel sales funnels that guide users from awareness to conversion through integrated touchpoints, including ads, landing pages, email nurturing, and remarketing. Funnels are designed for consistency, clarity, and conversion efficiency — aligning user experience with measurable business outcomes.
Drives measurable growth through strategic Search Engine Marketing (SEM) campaigns optimized for reach, relevance, and ROI. Continuously refines ad copy, targeting, and bidding strategies based on analytics and A/B testing to maximize visibility, click-through rates, and conversion efficiency.
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SEM & Ad Performance Optimization
Paid Marketing & Advertising
Consistently delivers performance metrics that exceed industry standards, with lower cost per result, higher conversion rates, and increased qualified traffic across paid channels.
Campaigns are optimized through continuous testing and analysis, from creative variations to audience targeting, ensuring every ad dollar generates maximum impact.
This performance-driven approach strengthens visibility, drives measurable growth, and maintains efficiency at scale.
Explore the gallery to see real ad examples that demonstrate high-performing campaigns that translate ideas into measurable results. (Click arrows on the image.) >>>
Develops and manages targeted advertising campaigns across Google Ads, Meta, and other platforms, focusing on precise audience segmentation, creative optimization, and cost efficiency.
High Performing & Excellent ROI
Social Media & Content
By combining strategic storytelling with data-driven insights, content not only captures attention but also builds lasting authority within its industry. Each piece is crafted to encourage meaningful interaction, position brands as thought leaders, and foster genuine community engagement.
Through consistent messaging, valuable content, and optimized distribution, every campaign strengthens trust, visibility, and long-term audience loyalty.
Click the button below to explore social media and content examples that showcase strategy, creativity, and measurable impact.
Creates cohesive, brand-aligned content strategies that grow communities and inspire action. From social posts and videos to blogs and educational content, every asset is designed to connect authentically with audiences while reinforcing brand identity. Content is guided by research, optimized for algorithms, and integrated across channels to increase reach and relevance.
Driving Engagement and Industry Authority
Have a project in mind or looking to strengthen your brand’s digital presence? Let’s connect and discuss how I can help bring your goals to life.
Ready to Take Your Digital Strategy Further?
Email & SMS Marketing
Campaign performance is tracked and optimized to ensure every message reaches the right audience at the right time. Through A/B testing, behavioral triggers, and ongoing analysis, campaigns are continuously refined to increase engagement, boost conversions, and strengthen customer loyalty. This results-driven approach turns targeted messaging into measurable business impact.
Explore the examples below to see how targeted messaging and automation deliver real-world marketing impact.
Designs and manages email and SMS campaigns that drive engagement and retention through audience segmentation, automation, and data-backed personalization. Campaigns consistently achieve above-average open and click-through rates while nurturing leads through tailored messaging and well-timed communication.
Engaging Audiences, Driving Conversions
Metrics, Reporting, & Results
Performance is continuously monitored and analyzed to uncover opportunities for optimization across campaigns and channels. By interpreting trends, identifying patterns, and comparing results against benchmarks, strategies are refined to maximize engagement, improve conversions, and enhance overall marketing effectiveness.
Every insight is leveraged to make smarter decisions and drive measurable business growth.
Interested in driving results like these? Get in touch to discuss how data-driven strategy can elevate your next campaign.
Tracks key metrics such as CTR, CPC, CPA, conversion rates, and ROI across digital touchpoints. Uses insights, continuously optimizing strategy and performance.
Leverages tags, UTMs, and advanced tracking tools to ensure accurate measurement and deeper performance insights.
Turning Data into Actionable Insights
Get In Touch To See If I Am Available For Hire!
Over a 10-year journey as a UX/UI Designer, I've cultivated expertise in crafting compelling information layouts, designing intuitive websites and funnel systems, creating impactful proposals and presentations, and developing digital products with custom designs aimed at converting visitors through engaging and powerful experiences.
Download my resume below or fill out the form to get in touch regarding your project or opportunity.
Multi-skilled individual with a well-rounded understanding of the customer journey and the tools used to affect decision-making through web design and media. Professional with creative, technical, and marketing experience.
Email at lukensurge@gmail.com
Currently open to accepting offers. Get in touch through the form, or email me with more information regarding your opportunity.