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UX/UI Design & Digital Marketing

Creating effective design that moves users through a range of experiences including web design, print & digital media, games, mobile applications, and more.

Website Design

Project Management

UX/UI Design

Digital Marketing

SNAPSHOT OF SKILLS

UX/UI Design

Research, wireframing, prototypes, & interfaces

Building Websites

Design and building, HTML & CSS, and SEM

Digital Illustration & Design

Characters, custom art, and creative projects

Digital Marketing

Target audiences, ads, testing, and analytics

Software & Tools

Websites
UX/UI & Graphic Design
Digital Illustration
Marketing
Video Production
Customer Management
Office & Documents
Payments

With more than ten years of experience, I am a versatile designer.

Jeeves Florida Rentals

Discover the full transformation, view the complete case study by clicking below.

As a digital marketing professional, I create and manage strategies that help grow Jeeves' online presence and increase bookings for a vacation rental portfolio of 250+ properties. My work focuses on combining creativity with data-driven decision-making to deliver measurable results and lasting brand impact.

Was solely responsible for designing the email marketing arm of a billion-dollar company ground up from planning to implementation. Managed the websites and email marketing for 25+ top-brand luxury resorts and restaurants. Collaborated with a diverse team of hospitality professionals,

Email Marketing & Multi-Media Specialist

Bringing imagination to life and turning ideas into powerful experiences that captivate, inform, and motivate decision-making.

About Luken Surge

With over 10 years of dedicated experience, I've refined my craft as a UX/UI Designer and Digital Marketer. Excelling in information architecture, customer journeys, websites, and marketing funnels, my focus is on crafting digital experiences that captivate visitors and motivate sales decisions.
 
My industry specialization is centered on travel and hospitality, with additional experience in corporate training, fintech, medical, and gamification.
 
Balancing creative and technical skills, I bring a well-rounded perspective, a big-picture approach, and I excel in creatively solving problems. As an avid learner, I am driven by a passion for bridging the gap between digital and physical experiences.

You can view my past portfolio which features my experience from between 2011 and 2019 by clicking here. 

Design Process Breakdown

Below is a quick look at my own process for design projects. My process is very versatile and adaptable to each individual project, whether it is for a website, marketing, or custom designs. Each step is more involved but this gives an idea of how I work.

This process requires an understanding of psychology as it affects a user and their experience. What they like, dislike, think, and believe make a huge impact on how a design is interpreted or acted upon. Good design keeps these variables in consideration as it works from an advanced process.

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Pay2Aid 

Working directly with stakeholders, I led a small team of developers and digital marketing specialists to research and develop a financial assistance app. My role included conducting research, creating the full brand, streamlining production costs, creating all visual assets, and testing at various stages.

Corporate Hidden Gem

Taking place during COVID, the necessity for dynamic medical analytics during the crisis propelled the drive for our team to create implementable programs based on iterative processes, shaped to each organization's particular needs. My role was pivotal in conducting user research, creating assets, and driving strategy.

Work Experience & Case Studies

Like what you see? Download my resume!

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Examples

UX/UI Design

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- Websites
- Landing Pages
- Sales Funnels
- Responsive Design
- Courses & eLearning

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Website Building

Use the slider below to view examples of my past work including websites, graphic design & branding, digital illustration, traditional art, and crafting. Use the slider below to view examples of my past work including websites, graphic design & branding, digital illustration, traditional art, and crafting. Use the slider below to view examples of my past work including websites.

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- SEO & SEM
- Google Ads & Analytics
- Organic Marketing
- Email Automation
- Email & API's

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Marketing & Advertising

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- Character Design
- Game Assets
- Visual Storytelling
- Graphic Novels
- World Building

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Digital Illustration

Examples

Logos, Websites, & Branding

Branding, Websites, and Logos are a critical asset for a business. I have created branding packages for startups, small, and medium businesses include logos, websites, landing pages, sales funnels, presentations, social content, apps, and advertising materials.

Managed client requests as well as technical WordPress tasks. Responsible for billing, customer support, and delegating work to multiple developers. Used WordPress, cPanel, and WHM maintaining 20+ client websites.

Wordpress Key Admin

Ichron Studio

Quick Look at More Work Experience

In response to the growing demand for innovative tools in the tabletop gaming community, MythWeaver embarked on a journey to create an Ethical AI Image Generator tailored specifically for tabletop gaming enthusiasts.

MythWeaver

UI Designer & Marketing Manager

Creative lead for gamified fitness app, overseeing project development and creating visual assets. This included world, character designs, website,  and the browser & mobile app. Researched and developed the features and content.

Game Out

UX/UI Artist

Facilitated the close of a $150K corporate training contract with a prominent hospital system in New York after redesigning consulting company's website and landing pages. As the Marketing Strategist, I was also responsible for research, web design,, and improving the overall online presence.

Encore Consulting Group

Junior UX/UI Designer

Multi-faceted role in charge of the digital marketing and administration of a local pool cleaning company in Orlando, Florida. Rebuilt the company website and established local marketing and lead capture strategies.

Breeze Poolcare

Admin & Digital Marketing

Led a team in 2011-2013, creating a gamified forum roleplay game that used randomization for written gameplay environments. I built a team which included volunteer artists and developers to design a game following my own original concept, including technical components & story.

Universe Game

Project Manager & UX/UI Artist

With more than eight years of experience, I am a versatile designer.

FAQ's

What are your favorite sources of design inspiration?

The short answer is people. The world that we design is made for people. How they move, how they think, what gets their own imaginations stirring, I find it all inescapably fascinating. I find the mind and psychology very inspirational as well, and my research in psychology and consumer behavior has directly affected how I create a design, especially when it comes to my banding or website work. As an example, it is why I utilize texture and other elements in my design. It helps to create the point of focus and the boundaries that move them through the media as intended.

How do you deal with creative blocks?

I find that a block often comes from something not being clear. I will usually go back and conduct some fresh research, or return to early mockup material. Sometimes I need to look away from something to come back with fresh eyes, but I will still usually just move to another part of the project or other general work tasks and then return to it and try again.

How do you handle negative feedback?

I am more interested in something being right or being a good design, so I would rather have the negative feedback so I can work through the problem. The success of the project is most important, so if I have to change direction or fix something I would rather just go ahead and get that feedback so I can do so.

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Website

Viking Diving

AJ's Tree Removal Services

Website

Patio Freedom

Website

Digital UX/UI Designer

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Call or Text  (850) 318-1191

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