Cross-Functional Leadership

Skilled at leading cross-functional teams, coordinating communication across stakeholders, and developing systems and processes that keep projects organized and efficient. Expertise includes maintaining CRMs and task managers, allocating budgets, managing risk, and pivoting quickly to adapt to critical changes while maintaining project momentum.

General Statement

I’ve managed digital product projects from concept to launch, balancing strategic vision with the detailed execution needed to bring ideas to life. From defining goals and coordinating cross-functional teams to managing timelines, budgets, and deliverables, I’ve ensured that every project stays aligned, efficient, and results-focused.

This approach has helped businesses streamline processes, strengthen collaboration, and achieve measurable outcomes, each put to learn how I can bring the same clarity and momentum to future digital initiatives.

Balancing Big-Picture Strategy with Detail-Driven Execution

I’ve been leading projects and teams since 2011, bringing both strategic vision and hands-on execution to every stage of the process. I’m able to see the big picture while managing the many moving parts that make it work. Whether guiding teams of varied experience levels or running projects independently, I focus on clear communication, efficient systems, and adaptability.

My approach blends team dynamics, corporate structure, and market & user needs to keep projects aligned, organized, and results-driven.

Great projects start by designing for the user first by following design-thinking principles.

Planning & Strategy

Experienced in developing clear project scopes, objectives, and timelines that align with business goals. Skilled in resource allocation, risk assessment, and defining measurable KPIs to ensure projects stay on track and deliver meaningful results.

Team Leadership & Collaboration

Strong background in coordinating cross-functional teams and managing workloads to balance efficiency with creativity. Emphasizes open communication, accountability, and continuous feedback to drive collaboration and maintain a positive, productive team culture.

Agile & Scrum Methodologies

Proficient in implementing Agile frameworks and Scrum practices, including sprint planning, backlog management, and daily stand-ups. Focused on fostering iterative progress, adaptability, and transparent communication across teams and stakeholders.

Dedicated to overseeing smooth project execution by building strong processes and systems, tracking milestones, and ensuring quality at every stage. Continuously evaluates workflows and outcomes to identify opportunities for improvement, streamline operations, and enhance future project performance.

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Processes, Systems, & Execution

Past Project Showcase: Led Projects

I led the brand and product design for a fintech lending platform, creating clarity around complex financial services.

I led the rebrand and digital transformation for a major vacation rental company's, redefining its visual identity and online presence.

I led the development of the gaming system, character designs, and interfaces for an immersive fitness experience.

Fintech Lending App

Hospitality Brand & Website Redesign

Gamified Fitness App

Methodologies & Processes

Proficient in a variety of project management methodologies, including Waterfall, Scrum, and Kanban, applied strategically to fit project needs.

Experienced in running sprints, ideation sessions, and collaborative workshops that accelerate problem-solving, align teams, and generate actionable plans. Every methodology is leveraged to ensure clarity, accountability, and measurable progress.

Sprints, Risk, & Allocations

Methodoligies can apply to projects and marketing campaigns, like the email drip campaign above.

Scrum, Waterfall, & Kanban

Skilled at identifying potential risks early, creating mitigation strategies, and making informed decisions to protect timelines, resources, and outcomes. Experienced in managing project budgets, tracking expenses, and optimizing resource allocation to maximize ROI.

Every project is guided by a combination of structured processes, strategic oversight, and agile problem-solving. The focus is on delivering high-quality results, meeting stakeholder expectations, and driving measurable impact across every initiative.

Team Leadership in Project Management

I’ve led cross-functional teams on diverse projects, including a fintech lending app, where close coordination between developers, designers, and compliance specialists ensured a secure and seamless user experience. I also managed the development of a gamified fitness app, aligning product design, content, and engineering to deliver an engaging, high-performing platform.

Most recently, I directed a major rebrand and website redesign for a leading vacation rental company, bringing together marketing, design, and operations to build a unified brand and streamlined digital experience. For that project, I focused on optimizing the user journey and refining the information architecture, resulting in significantly stronger performance and usability.

Across every initiative, my leadership centers on clarity, accountability, and collaboration, creating environments where teams thrive and shared goals are achieved.

Working With a Local Services Company 

Effective team leadership is at the heart of successful project management. It requires balancing clear direction with collaboration, communication, and adaptability.

I’ve led cross-functional teams on diverse projects, including a fintech lending app, where close coordination between developers, designers, and compliance specialists ensured a secure and seamless user experience. I also managed the development of a gamified fitness app, aligning product design, content, and engineering to deliver an engaging, high-performing platform.

Effective team leadership is at the heart of successful project management. It requires balancing clear direction with collaboration, communication, and adaptability.
 

Curious for more? Click the buttons to explore more examples!

Explore further examples of my portfolio by clicking the button below or navigating through additional pages showcasing my work. Whether you're seeking inspiration or evaluating my capabilities, delve into my portfolio to see a comprehensive display of my expertise and creativity across various projects. Dive deeper to witness how I can bring your vision to life.

Get In Touch To See If I Am Available For Hire!

Over a 10-year journey as a UX/UI Designer, I've cultivated expertise in crafting compelling information layouts, designing intuitive websites and funnel systems, creating impactful proposals and presentations, and developing digital products with custom designs aimed at converting visitors through engaging and powerful experiences. 

Download my resume below or fill out the form to get in touch regarding your project or opportunity. 

Multi-skilled individual with a well-rounded understanding of the customer journey and the tools used to affect decision-making through web design and media. Professional with creative, technical, and marketing experience.

Email at lukensurge@gmail.com

Currently open to accepting offers. Get in touch through the form, or email me with more information regarding your opportunity.